Search Engine Optimization (SEO)
Google introduced two well-known algorithms: Google Panda and Google Penguin to enhance search result precision and to prevent black-hat SEO techniques.
Google Panda: aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. (Wikipedia)
Google Penguin: aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others. (Wikipedia)
What does it mean to SEO?
It means the golden time of so-called "SEO experts" has passed. Before, you can have a poor website, and by utilizing some SEO tricks, you may still come on top. Now, you can't. Worse than that, if Google thinks that your "tricks" are SEO black-hat techniques, your site will never appear in their search results.
So what should we do to improve SEO?
At Coffeemug, we take the most fundamental way to improve SEO: We play by Google's rules. That means we follow their search engine blog, read their manual and optimize our websites as instructed in Google SEO handbook.
Does it work? Yes, 80% of our customers find us via Google. Perhaps so do you :-)
Our SEO services:
We provide SEO as a separated package. However, if you build your website with us, code optimization will be free of charge. Our dynamic package also comes with a very nice SEO plugin that helps optimizing content become much easier.
- Build a keyword strategy with our clients
- Review your website and optimize HTML code for search engines
- Optimize images, CSS and JS for speed
- Advise clients on how to produce good quality content
- Google Adwords integration
Don't hesitate to contact us to improve your website's ranking.